Because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t easy.
But despite the non-chronological functionality of the News Feed, our social marketing team has discovered publishing times that do indeed yield a higher amount of Likes, comments, shares, and click-throughs:
- The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.
- And on Saturday and Sunday between 12 p.m. and 1 p.m.
“For us, Tuesdays are a bit behind other weekdays in terms of Facebook engagement,” Hootsuite social media marketing specialist Amanda Wood explains. “But 12 p.m. to 3 p.m. is still the most effective window on that day.”
Hootsuite’s social team also sees lower engagement on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m.
Supporting these findings to a degree are Hubspot, Microsoft, and Quick Sprout. All three report the hours of 1 p.m. to 3 p.m. on Thursdays and Fridays are optimal posting times for Facebook.
As always, you should test and track results using engagement data gleaned from Facebook’s Page Insights, or other measurement tools such as Hootsuite Analytics to determine what works best for you.
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