Instagram posts appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that photos and videos with lots of comments and Likes have a better chance of appearing near the top of your followers’ home streams.
But even though content no longer appears in a strictly chronological order, you still want to post on Instagram when you have the best chance to hit a large audience out of the gate.
To do this, think about your target persona and what their typical day looks like. Are they the type of person who would check Instagram as soon as they wake up? If so, when would that be? Where do they live and work? Also consider what they do on their commutes and in their free time.
Hootsuite has used this strategy to test and measure various posting times. What did we come up with?
- The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.
“There’s no doubt our community scrolls through Instagram during their lunch hour,” Hootsuite social media marketing specialist Amanda Wood explains. “We find that time also works best on the weekends, but since we are a B2B business, our Instagram strategy is weekday-focused.”
Here we see less of a consensus with the likes of Elle & Co—who say anytime Monday through Thursday except 3 p.m. to 4 p.m.—and Latergramme who report that Wednesday at 5 p.m. is best.
Boston-based marketing firm Mavrk suggests users consider posting between 6 a.m. and 12 p.m. Their analysis of 1.3 million Instagram posts found that while posting volume is relatively low in the morning, people are still using their smartphones to regularly check their feeds. In this scenario you would have a good-size audience and less content to compete with.
Visit a Link
Visit a Link
Post a Comment